Our Social Media & Digital Marketing Services
Our social media & digital marketing services include social media management, website/e-commerce SEO, paid advertising, content marketing, email marketing, and strategy development.
Social Media Management
Development of a social media strategy and full management of business social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and more. Social Media Management includes content planning, creation, scheduling, and posting, as well as regular audience engagement on various platforms to increase reach.
Strategy Development
Standalone strategy development, either social media marketing strategy or content marketing strategy, is ideal for businesses who are confident they have the time and expertise to manage their own content creation, scheduling, and posting, but would like some strategic direction and content plan to support them. Strategy development involves a comprehensive document defining objectives, competitor research, content pillars, varying channel strategies, and KPI’s.
Email Marketing
Did you know that one of the most profitable avenues of direct marketing is email marketing? There are a number of different types of email marketing campaigns with varying objectives, such as awareness building, conversion, thought-leadership, and retention. We can automate evergreen email marketing campaigns, such as new subscriber sign-ups and abandoned cart reminders, as well as create new email content on a regular basis.
Content Creation
We can create different types of content, including UGC, static images, blog posts etc. Depending on your businesses needs, we can create content for you on a regular basis, or for one-off instances.
Paid Advertising
Not sure where to start with paid advertising, or your current paid advertising isn’t yielding the results you require? With a variety of paid advertising methods/platforms available, we can create you a strategy that makes your paid advertising more intentional, tailored to your goals, and that fits within your budget.
Content Marketing
Content marketing strategy differs from social media marketing strategy in that it is concerned with the entirety of the marketing sale funnel – TOP of funnel, MIDDLE of funnel, and BOTTOM of funnel content that is strategically placed throughout the buyer/customer journey. Content marketing doesn’t just focus on social media content, but also blog posts, email content, podcasts, and short & long form videos.